Amber Lan | Notion

Address: Meadowbank, Auckland, NZ

<aside> <img src="/icons/bookmark_gray.svg" alt="/icons/bookmark_gray.svg" width="40px" /> I’m a curious and solution-driven digital marketing specialist with a strong technical edge. With over 8 years of experience across SEO, PPC, full-stack development, and marketing automation, I thrive at the intersection of data, technology, and strategy.

My passion lies in building scalable marketing systems that connect the right message to the right audience—efficiently and meaningfully. I bring hands-on coding experience, a deep understanding of marketing platforms like Salesforce Marketing Cloud and Segment, and a track record of delivering results in both corporate and startup settings.

What sets me apart is my ability to turn complexity into clarity. Whether it's troubleshooting a data pipeline, running campaign A/B tests, or collaborating with cross-functional teams, I enjoy bridging technical and creative thinking to solve real problems. I'm excited to keep growing, learning, and contributing to projects that make a difference.

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Experience

Senior Digital Marketing Specialist – Sime Motors NZ

Auckland | Dec 2021 – Present

Increased lead conversions by 40% through optimizing paid search (Google, Bing, Meta) and SEO for 20+ automotive brands.

Implemented marketing technologies to automate campaign execution and reporting.

Built APIs and automation pipelines connecting ad systems with analytics tools for real-time tracking.

Developed cross-functional collaboration frameworks leveraging Segment CDP for personalized user journeys.

Digital Marketing Manager – Rockfort Markets

Auckland | Sep 2020 – Dec 2021

Integrated Salesforce Marketing Cloud for campaign routing and analytics, streamlining multi-channel campaigns.

Built a bidding optimization pipeline, enhancing targeting precision.

Boosted organic traffic by 150% through SEO strategy and content upgrades.

Acting Marketing Manager / Consumer Marketing Specialist – DFS Group

Auckland | Jan 2019 – Sep 2020

Enhanced campaign response by 35% through audience segmentation and lead automation.

Launched omni-channel campaigns with Braze and Marketo, increasing engagement by 50%.

Managed a marketing budget of over NZD 400K, achieving strong ROI.

Marketing Coordinator & PA – Barfoot & Thompson

Auckland | 2017 – 2018

Created digital and print campaigns, email marketing, and client communications.

Produced successful marketing in Chinese media (WeChat, print) to connect with local communities.

Contributed to award-winning real estate sales results through targeted outreach.

Education

<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Master of Applied Computing – Distinction Lincoln University | Graduated 2024 Focused on AI, full-stack development, and data-driven systems for marketing applications.

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<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Master of Management Studies (Marketing) – First Class Honours
University of Waikato | 2018

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Projects

Marketing Tech Stack Upgrade (2022–2023)

Built and integrated a performance-focused martech stack (Salesforce, Segment, Google Ads API) to support over 20 brands, resulting in faster reporting and smarter targeting.

AI ChatGPT Assistant for Campaign QA (2023)

Developed an internal tool using ChatGPT API to auto-scan ad campaigns for budget mismatches and tracking issues, reducing human QA time by 70%.

Multi-brand SEO Strategy

Led content audits and technical SEO improvements across 20 websites. Achieved 150% growth in organic traffic in 12 months.